July 10, 2012
The Scandinavian architecture journal Conditions has published Ed Ogosta's essay "Onsite Insight" in Issue #10 on the theme: Gossip. The essay explores the disconnect between buildings as idealized in the architectural media and buildings as they are actually perceived by the body in situ. By positing the role of "experiential gossip" in architecture--that is, those shared of word-of-mouth anecdotes of what a building is really like--the essay asserts that recounted experience forms a fundamental means of resistance against the media image as the dominant criteria for assessing architectural value.